Scaling Smarter from Day One

When Jamie Marciniak founded Electrify Me, his goal was to help homeowners across Australia and the UK access clean, efficient energy solutions—starting with education, government rebates, and the installation of solar panels, hot water systems, induction cooktops, and more. But as a fast-moving startup, he needed to scale his team rapidly, without sacrificing quality or control.

The Challenge

Electrify Me faced the kind of scaling challenge most startups dream of: strong demand, national growth, and international expansion plans in year one. What they lacked was the time and bandwidth to build a full operational team through traditional hiring. Local recruitment was too slow, costly, and rigid for the pace the business needed to move at.

The Solution

Having worked with Bettersource in several prior ventures, Jamie partnered with us again to help build Electrify Me’s foundation. Through Bettersource’s insourcing model, Jamie was able to directly hire and manage global team members who were fully embedded into his internal operations.

These weren’t outsourced agents. They were trained and mentored by Jamie’s leadership team, operated to internal performance standards, and quickly became an extension of the onshore team. Functions spanned sales & support, marketing, finance, and operations—each built to scale.

The Outcome

Within months, Electrify Me had grown its team to over 40 global roles across multiple functions. The model delivered:

• Lower payroll costs
• Faster hiring without quality trade-offs
• Strong cultural alignment between global and local teams
• A consistent and stable workforce that scaled with the business

The insourcing model allowed Jamie and his team to maintain operational control while unlocking the flexibility to scale internationally, first in Australia, then in the UK.

A Strategic Partnership

What sets this relationship apart is the strategic nature of the partnership. Bettersource didn’t just supply talent—we co-designed the structure, supported onboarding, and helped shape the performance culture Electrify Me is now known for.

“Their employees are my employees. We train them, manage them, and they work exactly to our internal expectations.”
— Jamie Marciniak, CEO, Electrify Me

Final Word

“There’s no one else doing what Bettersource does. If you want to stay ahead of your competitors, not just match them, this is the model. We’ve built a team we’re proud of, and we’ve done it without giving up control, quality, or culture.”

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